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Advances in Science and Research The open-access proceedings of the European Meteorological Society (EMS)

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Adv. Sci. Res., 13, 145-150, 2016
http://www.adv-sci-res.net/13/145/2016/
doi:10.5194/asr-13-145-2016
© Author(s) 2016. This work is distributed
under the Creative Commons Attribution 3.0 License.
 
13 Oct 2016
An overview of the use of Facebook in National Weather Services
Virginia Palacio1,2, Olatz Principe1,2, Maialen Martija1,2, and Santiago Gaztelumendi1,2 1Basque Meteorology Agency (Euskalmet), Parque tecnológico de Álava, Avda. Einstein 44 Ed. 6 Of. 303, 01510 Miñano, Álava, Spain
2TECNALIA, Meteorology Area, Parque tecnológico de Álava, Avda. Albert Einstein 28, 01510 Miñano, Álava, Spain
Abstract. National Meteorological Services (NMSs) use different "classical" tools in order to diffuse meteorological information, including television, radio, newspaper, phone, e-mail and websites. In recent years, new communication technologies and, in particular, the rapid expansion of Facebook allows users to efficiently exchange information and to easily share it with a large part of the population.

Facebook is one of the most used social networks and it represents a perfect virtual platform to share information and to promote active and immediate interaction amongst users. This is why many NMSs develop new communication strategies and incorporate this tool for different purposes. Some NMSs not only provide forecast, real-time observed data and other routine information, but they also upload videos (for example, with the weatherperson explaining the forecast or short reports) and amazing pictures taken by followers. In addition, they also give educational and didactic information (above all about climatic issues) and organize photographic competitions.

In this paper, firstly, we investigate when Facebook was introduced in different NMSs worldwide as an additional tool for the diffusion of meteorological information. Then, we propose a classification of these NMSs based on the success of their Facebook page, i.e. on the number of followers. Finally, we select some representative cases of NMSs and we analyze how Facebook is used to improve their services.


Citation: Palacio, V., Principe, O., Martija, M., and Gaztelumendi, S.: An overview of the use of Facebook in National Weather Services, Adv. Sci. Res., 13, 145-150, doi:10.5194/asr-13-145-2016, 2016.
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Facebook is one of the most used social networks and it represents a perfect virtual platform to share information and to promote active and immediate interaction amongst users. This is why many NMSs develop new communication strategies and incorporate this tool for different purposes. In this paper we investigate how Facebook was introduced in different NMSs worldwide as an additional tool for the diffusion of meteorological information and interction with users.
Facebook is one of the most used social networks and it represents a perfect virtual platform to...
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